Lidl has introduced a new loyalty points system that shoppers say offers worse value than the previous scheme, sparking customer backlash.

Lidl launches new Lidl Plus Points loyalty system where customers earn 1 point per £1 spent (worth 1p per point), requiring £70 spending for a free bakery item and £300 for £3 off, replacing the previous system which offered a free bakery item at £10 spending and 10% off after £250, prompting backlash from shoppers like Kevin Patrick who called it a 'slap in the face' and Diane Chatterton-Gray who plans to move her shopping to Sainsbury's and M&S.